Digital Marketing Training in Karachi Lahore Islamabad Pakistan
Digital Marketing Training Outline
Module 1: Introduction to Digital Marketing
What is Digital Marketing?
Digital vs Traditional Marketing
Overview of Digital Channels
Key Metrics & KPIs
Understanding the Customer Journey
Module 2: Search Engine Optimization (SEO)
How Search Engines Work
Keyword Research Basics
On-Page SEO (title tags, meta descriptions, etc.)
Off-Page SEO (backlinks, authority building)
Technical SEO (site speed, mobile-friendliness)
SEO Tools (Google Search Console, SEMrush, Ahrefs)
Module 3: Search Engine Marketing (SEM) / Google Ads
Introduction to Paid Search
Google Ads Interface Overview
Campaign Structure: Campaigns, Ad Groups, Keywords
Writing Effective Ads
Bidding Strategies
Performance Tracking & Optimization
Module 4: Social Media Marketing (SMM)
Platforms Overview (Facebook, Instagram, LinkedIn, X, TikTok)
Content Strategy & Planning
Paid vs Organic Social
Social Media Advertising (Meta Ads, LinkedIn Ads)
Analytics & Reporting
Module 5: Email Marketing
Email List Building Techniques
Crafting Effective Email Campaigns
Email Automation Basics
A/B Testing
Tools (Mailchimp, ConvertKit, etc.)
Compliance: GDPR, CAN-SPAM
Module 6: Analytics and Reporting
Introduction to Google Analytics (GA4)
Setting up Goals and Conversions
Understanding Traffic Sources
Using Data to Improve Performance
UTM Parameters & Tracking
Module 7: E-commerce & Conversion Rate Optimization (CRO)
E-commerce Funnels
Landing Page Best Practices
A/B Testing Tools
UX/UI Principles for Conversion
Cart Abandonment Strategies
Module 8: Tools & Tech Stack
Marketing Automation Tools
CRM Integration (HubSpot, Salesforce)
Content Management Systems (WordPress, Shopify)
Chatbots & Live Chat
Module 9: Strategy & Campaign Planning
Creating Buyer Personas
Building a Digital Marketing Strategy
Budgeting & Resource Allocation
Content Calendars
Multichannel Campaigns
Module 10: Career Path & Certifications
Roles in Digital Marketing (SEO specialist, PPC manager, etc.)
Freelancing vs Agency vs In-House
Key Certifications (Google, HubSpot, Meta, etc.)
Building a Portfolio
Interview & Resume Tips