digital marketing course

Sir shahzad waiz provide digital marketing training online and physical classes are available.12 years teaching experience at Aptech and Arena Multimedia Pakistan digital marketing course.

A comprehensive digital marketing course typically covers a wide range of topics designed to equip individuals with the skills and knowledge needed to plan, execute, and analyze digital marketing campaigns.

Here’s a detailed content outline you can expect:

I. Introduction to Digital Marketing

What is Digital Marketing? Definition, evolution, and importance in today’s business landscape.
Traditional vs. Digital Marketing: Key differences, advantages, and disadvantages.
Digital Marketing Channels Overview: A brief introduction to various channels like SEO, SEM, SMM, Email Marketing, Content Marketing, etc.

Understanding the customer journey, customer personas, and marketing objectives are all part of digital marketing strategy and planning. Key Performance Indicators (KPIs) and Metrics: Introduction to measuring campaign effectiveness.

II. Website Planning & Creation

Importance of a Website: Role of a website in digital marketing.
Website Fundamentals: Domain names, hosting, website structure.
Introduction to Content Management Systems (CMS): Focus on platforms like WordPress (basics, themes, plugins).
User Experience (UX) and User Interface (UI) Principles: Designing user-friendly and effective websites.

The significance of responsive design is mobile-friendly. III. Search Engine Optimization (SEO)
SEO basics: crawling, indexing, and ranking in search engines Keyword Research: Identifying relevant keywords, tools, and strategies.

On-Page SEO:
Optimization of the content (readability, relevance, and quality). Meta tags (title, description).
tag headers. Image optimization.
Internal linking.

Off-Page SEO:
Backlink building strategies (guest blogging, outreach).
Understanding domain authority and page authority.
Technical SEO: Site speed optimization.

Mobile-friendliness.

sitemaps in XML and robots.txt Schema markup.
Google My Business optimization is known as local SEO. SEO Tools: Introduction to tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz.

SEO Updates and Algorithms: Recognizing changes to Google’s algorithm (Panda, Penguin, Hummingbird, and so on). IV. Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Advertising
Introduction to Online Advertising: Concepts of paid search.

Google Ads (formerly Google AdWords):

Account setup and structure.
Matching and keyword targeting types. Ad copy creation (headlines, descriptions, extensions).
Bidding strategies and budget management.
Campaign types (Search, Display, Shopping, Video, App).
Remarketing and retargeting.

Monitoring and enhancing performance PPC platforms like Bing Ads. Metrics in PPC: CPC, CPA, CPM, CTR, ROI.
V. Marketing via social media (SMM) Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, and other platforms Social Media Strategy: Defining goals, audience research, content pillars.

Engaging images, videos, and narratives are the foundations of social media content creation. Organic Social Media Marketing: Building community, engagement strategies.
Social media advertising that is paid for, such as Meta Ads Manager: Campaign objectives.
Targeting options (demographics, interests, behaviors).

Ad formats and placements.
Budgeting and bidding.
Campaign analysis and optimization.
Social Media Analytics: Measuring performance and understanding insights.
Online Reputation Management (ORM) on Social Media.
VI. Content Marketing
What is Content Marketing? Importance and role in digital strategy.
Content Strategy Development: Audience research, content calendar, content types (blog posts, articles, videos, infographics, e-books, podcasts).

Content Creation: Copywriting principles, storytelling, visual content.
Using a variety of channels to distribute and promote content. Measuring Content Performance: Engagement, traffic, conversions.
Blogging and Vlogging.

VII. Marketing

Introduction to Email Marketing: Building and managing email lists.
>Email Marketing Platforms: Mailchimp, HubSpot, Constant Contact, etc.
>Email Campaign Types: Newsletters, promotional emails, transactional emails, automated sequences.
>Email Design and Copywriting: Crafting compelling subject lines and email content.
Segmentation and Personalization.
A/B Testing in Email Marketing.
Email Marketing Automation.
Email Deliverability and Analytics: Open rates, click-through rates, conversions.
VIII. Web Analytics & Data Interpretation

Understanding website traffic and user behavior is the first step in learning about web analytics. GA4: Google Analytics Account setup and configuration.
Navigating reports (Audience, Acquisition, Behavior, Conversion).
establishing objectives and conversions. Tracking events.
Understanding important metrics like the bounce rate, page views, and session length. Data-Driven Decision Making: Using analytics to refine marketing strategies.
Reporting and Dashboards.

IX. Other Important Digital Marketing Concepts

Affiliate Marketing: Understanding the model and how to participate.
Influencer Marketing: Collaborating with influencers.
Mobile Marketing: SMS/MMS, mobile apps, in-app advertising.
E-commerce Marketing: Strategies for online stores (Shopify, product listings, conversion optimization).

Marketing Automation: Tools and strategies for automating tasks.
Online Reputation Management, or ORM, is the monitoring and management of how a brand is perceived online. Growth Hacking: Experimentation and rapid iteration for growth.
AI and ChatGPT in Digital Marketing: Using AI for content creation, strategy development, and analysis.

X. Digital Marketing Career & Freelancing

Digital Marketing Career Paths.
Building a Digital Marketing Portfolio.
Freelancing in Digital Marketing: Finding clients, pricing, project management.
Setting up a Digital Marketing Agency.

Soft skills for digital marketers include the ability to communicate, think critically, and solve problems. Many courses will also include practical components like:

exercises and labs that are done with real tools. Case studies and real-world examples.
Live projects where students apply what they’ve learned.
Certifications (e.g., Google Ads, Google Analytics, HubSpot).
This comprehensive overview should give you a good idea of what to expect from a robust digital marketing course.

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