SEO teacher in karachi lahore pakistan

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SEO Course Outline
Module 1: Introduction to SEO

What is SEO and Why It Matters

Search Engines: How They Work (Crawling, Indexing, Ranking)

Types of SEO: On-page, Off-page, Technical

White Hat vs Black Hat SEO

Key SEO Terminology (SERPs, CTR, Bounce Rate, Domain Authority, etc.)

Module 2: Keyword Research & Strategy

Understanding Search Intent

Tools for Keyword Research (Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest)

Short-tail vs Long-tail Keywords

Competitor Keyword Analysis

Keyword Mapping and Clustering

Building a Keyword Strategy

Module 3: On-Page SEO

Optimizing Title Tags & Meta Descriptions

Heading Structure (H1, H2, H3 usage)

Content Optimization (LSI, Semantic Keywords)

URL Structure Best Practices

Internal Linking Strategies

Image Optimization (Alt Tags, Compression)

User Experience Signals (Readability, Engagement)

Module 4: Technical SEO

Website Crawling & Indexing (robots.txt, sitemap.xml)

Mobile SEO & Mobile-First Indexing

Core Web Vitals (Page Speed, Interactivity, Stability)

Canonicalization & Duplicate Content Issues

HTTPS, Security & SSL

Structured Data & Schema Markup

Handling Crawl Errors (Google Search Console)

Module 5: Content Marketing & SEO

Creating SEO-Friendly Content

Blog Optimization Strategies

Content Calendars for SEO

Evergreen vs Trending Content

Importance of User Intent in Content

Optimizing for Featured Snippets & Voice Search

Module 6: Off-Page SEO & Link Building

Importance of Backlinks

Types of Links (Dofollow, Nofollow, Sponsored, UGC)

Guest Blogging & Outreach Strategies

Broken Link Building

Social Signals & SEO

Local Citations and Directory Submissions

Analyzing Backlinks (Ahrefs, Moz, SEMrush)

Module 7: Local SEO

Importance of Local SEO for Businesses

Google Business Profile Optimization

NAP Consistency (Name, Address, Phone)

Local Citations

Local Keyword Research

Reviews & Ratings Impact on SEO

Local Link Building Strategies

Module 8: E-commerce SEO

SEO for Product & Category Pages

Optimizing Product Descriptions & Images

Structured Data for E-commerce (Product, Review, Price Schema)

Site Architecture & Faceted Navigation

Handling Out-of-Stock & Seasonal Products

Shopify, WooCommerce, Magento SEO Basics

Module 9: Analytics & SEO Tools

Google Analytics (Traffic Sources, Behavior, Conversions)

Google Search Console (Performance, Coverage, Enhancements)

SEO Tools Overview (Ahrefs, SEMrush, Screaming Frog, Yoast, RankMath)

Rank Tracking Tools

SEO Reporting (How to Measure ROI)

Module 10: Advanced SEO

Voice Search Optimization

Video SEO (YouTube & Website Integration)

International SEO (Hreflang, Multilingual Sites)

AI & SEO (ChatGPT, AI Writers & Content Detection)

SEO for SaaS & Startups

Advanced Link Building Strategies

Algorithm Updates (Google Panda, Penguin, Core Updates)

Module 11: SEO Strategy & Case Studies

Building a Full SEO Strategy

Competitor Analysis in Action

SEO Audit Step-by-Step

Real-Life SEO Campaign Examples

Common SEO Mistakes to Avoid

Future of SEO (AI, Zero-Click Searches, Search Personalization)

Module 12: Final Project & Certification

Perform a Full SEO Audit of a Website

Develop a Keyword Strategy for a Business

Optimize Content for a Target Keyword

Create a Link Building Plan

Submit Final SEO Report.

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